Expanding to Networks Other than MySpace…
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By now, you are aware that MySpace is the largest of all networks; however, that does not mean that you should rely entirely on MySpace for all social network-related marketing campaigns. In fact, expanding to other social networks can have a significantly positive effect on your business.
One of the reasons why this works so well is that you can use simple replication to decrease the amount of time you spend working on each profile. For instance, if you create a profile on MySpace, you have to take the time to come up with descriptions, pictures, videos, and boilerplate private messages and bulletins.
If you spread to 2-3 additional networks, you have all of this material pre-made for your new profiles. The only thing you need then is to build friends lists, which you can actually automate on many of these social networks.
One thing you will want to look for specifically when considering other networks are “niche networks,” which are networks designed for specific groups of people. Golf Spinner for instance, is a community of all people who are interested in golf. It allows people to communicate as they would in MySpace, but it has other features, such as mechanism for setting up golf outings or comparing results with certain equipment.
These new social networks exist for a number of other niches, too. Aviation, football, and writing are just a few examples of some of the types of niche social networks that have already been created. More than likely, if there is not a niche network for what you are selling, there will be soon.
So don’t rely entirely on MySpace for building social networks. Look specifically for other niche networks, as well as other large networks, such as Twitter, Friendster and Face Book. All of these social networks can provide some benefit to your business; and since you can simply replicate what you did on MySpace and automate the friends list creation process, setting up these additional profiles won’t be time-consuming.
In my next post to the social networking tutorial, I’m going to give you 5 killer MySpace resources and tools. You don’t want to go social network marketing without them, get my RSS feed now and you won’t!
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